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COMMERCIAL ACUMEN We understand that associations operate under financial pressures - just as do businesses. Paul Andrew, principal of Lorcy Media, is experienced in all facets of media representation (newspapers, magazines, outdoor) and is keenly aware that the standing of associations in the eyes of members is a powerful level when it comes to recruiting revenue. George has 'business planned' many titles and understands the need to balance the non-commercial and commercial goals of communications programs so that both are met. Revenue flows include advertising, sponsorship, sales and subscriptions, licences and copyright fees - we plan for them all. |
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