Assess
Message Core values, Mission statement, Focus, Consistancy
All associations communicate their key messages, their mission and core values. The message must be consistent, clear, and concise.
An association which is seen to be ‘off’ message can lose credibility, focus, and members as well. The Associations Communication Group can help your association clarify and keep you ’on’ message with your members and the wider community.
Any association’s communications program are measured largely by member recruitment and retention. We develop communications programs - not publications that exist in splendid isolation. Professional development, news and views, advocacy, professional resources and guidelines, education and training should all be part of an integrated communications program - these drive membership retention and recruitment
The Associations Communication Group can help you achieve your program goals no matter the size and scope of your existing program or your plans for the future.
Content Editorial, Policy, Engagement, Relevant, Informative
Fresh, creative and relevant to your community of interest.
The content of any communications program should be prepared by professionals. Editorial skills and experience are essential in any communications or publishing program because communications have to be readable, relevant, and informative. In other words - they must generate reader engagement.
The Associations Communication Group employs professional editors and journalists who are skilled at engaging the reader - so we guarantee a professional outcome.
Professional editors and journalists understand that the needs of readers are always to the fore – readers include members and a vast array of external stake holders including the targets of advocacy campaigns, and sometimes even the clients of members.
The Associations Communication Group knows all about editorial excellence - in both printed and digital/online communications.
Format Design, Typography, Photography, Illustration, Digital
We help you to present your communications in formats that are appropriate for the audience.
The message will remain consistent no matter the form. Be it a newsletter, magazine, website, blog, or social network audience, the Associations Communication Group understands both the medium and the need for a consistent well designed format.
Visual clarity and design is the face of every page and screen that greets the reader. Great content is fine - but coupled with poor design spells failure. Not all fonts are readable, not all design flourishes are effective, and not every 'good look' encourages understanding.
Not every format is relevant for your association and not every design approach is appropriate. We know what works and what doesn’t. If the medium is the message then choosing the right medium and format is paramount to the success of your message.
Members Engagement, Retention, Service, Experience
It is always a rewarding exercise to begin a communication initiative with a conversation with your members.
They hold the key. Whether a printed monthly magazine, a weekly electronic publication (ePub) or a one-off recruitment drive brochure; if your members are not engaged the effort you put in can be totally wasted.
With a carefully designed membership publishing program and well thought out revenue streams, Associations Communication Group can not only enable effective interaction with members but in many cases can facilitate better than planned budget outcomes.
Experience tells us that members respond positively to an active communications platform – we can help you build it, populate it, energise it.
