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WHY ASSOCIATIONS? The communications needs to associations are quite different from those of, for example, private companies. Associations have members - not customers. Our members have worked for, and with, associations over many years and know that treating a member like a customer is a guaranteed path to disengagement. We are always keen to extend, deepen and increase the value of memberships as an integral part of what we do. That involves understanding the emotional ties that members have to their association and the value they and others attach to that membership. |
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